SAVE TIME, LOWER COSTS, AND INCREASE REVENUE WITH OUR AI-ASSISTED LOGISTICS SOLUTION

Lasso is currently accepting limited applications to our beta stage load board for early adopters

The Logistics Professionals' Load Board

Capacity shortage

These days, the time and effort associated with finding available capacity is almost unbearable.

Shippers and brokers alike are at wits end. And this says nothing about the outrageous prices being paid to secure truck capacity.

The ATA says the driver shortage will double by 2030, which will only make matters worse.

Shippers, brokers, carriers, and drivers alike are looking for an affordable and simple solution.

Enter LASSO

Lasso is a machine learning AI SaaS-platform that enables shippers, brokers, carriers, and drivers to collaborate in real-time to capture both capacity and freight in seconds, not hours or days.

Created by lifelong logistics professionals, Lasso analyzes massive data sets on both the demand and supply side to do the heavy lifting for you.

No more waiting on hold, searching “bid boards”, or blasting emails.

Simply enter your shipment and/or capacity details into our easy-to-use platform, and you will find the “best fit” shipment or capacity for your needs.

lasso has the Solution

  • Lasso is the first platform that helps shippers and brokers secure the “best fit” capacity solution in seconds.
  • Using an Artificial Intelligence (AI) planning tool, Lasso uses your specific freight parameters to search your equipment, partner carrier equipment, and owner-operator equipment to develop a “best fit” capacity solution.
  • This “best fit” is identified by “crunching” millions of data points to minimize total miles, deadhead, and price for your truck.

how it works

Lasso does not replace your current processes or TMS systems. Instead, it bolts onto your current operation’s “engine” like a supercharger to greatly increase total performance. Enter your shipment requirements and let Lasso do the rest. Simple as 1-2-3.

1

The Upload

If you want to optimize truckload, partial truckload, volume LTL, or LTL shipments, Lasso has you covered.

You can enter shipment details directly into the tool one at a time, upload via a flat file, or connect directly via API.

Lasso searches available capacity in the market place to provide you the optimal truck, route, and rate.

2

The Match

Once your shipment details are entered, just click on the match button.


The algorithms analyze all the available information and matches with the carrier's capacity, outputting the best multi-stop routes in just seconds.


We've done all the hard work for you so you don't have to waste time sorting through dozens of different load and capacity details trying to find one that's actually fits your needs!

3

The Delivery

Using our algorithms, the carrier virtually pools their assets and uses our AI assisted Lasso tool to identify their service area.


After analyzing all the available loads, Lasso matches with the carrier's capacity. Lasso will return the best truck match in less than 15 seconds.


Then they contact the shipper to negotiate the rates and the delivery is on it's way!

Lasso is accepting applications for early adopters. Sign up today 


WHY LASSO?

Lasso combines machine learning with advanced econometrics to solve the most complicated problems in the transportation industry.


It is the only solution that can evaluate hundreds of constraints on both the demand and supply side, simultaneously, to protect on-time service, drivers’ hours of service (HOS), and delivery windows for the “best fit” solution. 


Driving higher utilization of every truck, the shippers, brokers, carriers, and drivers all win!

THE FUTURE OF LOGISTICS, TODAY

Solving the
Capacity Shortage

The average over-the-road truck has 10 linear feet and 10,000 pounds of unused capacity. This “dark capacity” has a market value of over $200 billion. Lasso can fill a partially loaded truck as fast as an empty truck, leading to a dramatic increase in asset utilization, the main driver of profitability for carriers.

No More
Bid Boards

Current bid boards are static, incomplete, and difficult to search. Lasso solves this “needle in a haystack” problem by going directly to the asset via a mobile app so the driver can immediately decide what capacity is available and at what price.

One Click
Shipping Solutions

Lasso’s AI-enabled and machine learning capabilities offers users “best fit” solutions with the click of a button. Once the solution is returned, the user can follow their normal SOPs

Reduce Your
Carbon Footprint

The EPA estimates large trucks account for 6% of total CO2 emissions. Lasso reduces your carbon footprint by reducing the total number of drivers/trucks needed to meet total demand. Lasso provides shippers the fastest and cheapest way to carbon neutrality.

GET STARTED TODAY WITH  LASSO

lasso

How can Lasso help you?

shippers
Optimize your
Freight

Most shippers don’t have the time or carrier relationships to find the best solution.


They just want the freight off their docks as quickly as possible.


Rather than spending your day hunting for capacity, upload your shipments and let Lasso do the rest.

brokers
Optimize your
Time

Brokers hire legions of logistics professionals to onboard and find capacity. What if you had a tool that could do the work of 20 employees?


Lasso will dramatically reduce your labor costs.


 So rather than wasting time finding capacity, they can work on delighting their customers with phenomenal service, while increasing margins.

carriers
Optimize your
Capacity

Dispatchers and drivers are in a constant battle to maximize revenues per mile.


Lasso does the work for you by finding the ideal freight for your service area and driver requirements.


As asset utilization increases, so does company profits and driver pay.